Fans of brands sign up their loyalty via different means such as social media, subscriber databases, loyalty cards, memberships, subscriptions and season tickets to name a few. They acknowledge their existence and voice their opinions in various ways. How seriously should we listen to them and if we don’t, what backlash can we expect? Continue reading →
Its obvious when consulting with teams determined to change their situation or their results, that good leadership is an essential ingredient. More specifically, good leadership is invariably needed at the very least in a competitive and changing environment. These days, outstanding leadership is fast becoming the benchmark minimum, to achieve great or even good results. Continue reading →
Yesterday, I was tasked to do some homework on two UK marketing companies. My brief made it clear that both companies traded nationally from multiple offices. Odds were in favour of my being inundated with spin and content about their incredible abilities and track record. Continue reading →
Strategy affects all of us, however few know a lot about it and most have a simplistic view or understanding. Hence, there is a plethora of people who relentlessly want to get strategy information for free. Human nature, right?
Like most things in life, it takes some effort and hard work to become competent, knowledgeable and able to manage the risks that most strategic decisions inherently carry. Continue reading →