Why does Tesla need a turnaround strategy? When you take $1,000 deposits from 450,000 people to secure a Tesla Model 3, the pressure to deliver on using this $450 million is immense. More importantly, if there are cancellations for these £15.75 billion worth of orders, the value of the company’s share price and reputation, will take a tumble. Continue reading →
There’s good reason why Sheryl Sandberg encourages us to build our voice not our brand. She has a lot of opinions about a lot of things. Mining data from her Facebook executive vantage point, she is well positioned to comment on global and regional social trends. Continue reading →
Early days, George Ezra Barnett liked the way Lead Belly sang with a big voice. He soon found, that he too could do this style of singing. He then made up a nonsense word, ‘petan’ (pronounced: pay-tan) to connect with people, by promoting it on social media and on merchandise. Continue reading →
The longer you have an advantage over your competitors, the better right? This would mean your resources and capabilities are a basis for competitive advantage. Customers will value the resources that you have and provide you with opportunities in return. Your resources will appear to your customers with obvious and material strengths and few weaknesses. Continue reading →
